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Master Service Agreement

Terms of Service

Effective Date: January 1, 2026 • Last Updated: October 4, 2026

These Terms of Service ("Terms") govern the relationship between TATVOX SOLUTION PRIVATE LIMITED ("TATVOX", "we", "us") and any business, corporation, or entity ("Client", "you") engaging our software engineering, AI workflow deployment, and marketing services.

1Scope of Services

TATVOX provides bespoke technological implementation and performance marketing infrastructure, which may encompass:

  • Design and deployment of conversational AI voice receptionists (Twilio / telephony backbones).
  • Setup of 2-way missed-call SMS triage and automated calendar scheduling workflows.
  • Full-funnel direct-response campaign management on Meta (Facebook/Instagram) and Google Ads networks.
  • Server-side Meta Conversions API (CAPI) and Google Enhanced Conversions attribution engineering.
  • Custom event bus and webhook synchronizations with third-party CRMs (HubSpot, GoHighLevel, Salesforce, Jobber).

2Direct Platform Ad Spend & Zero Markup Policy

Financial Transparency Covenant

2.1 Direct Platform Invoicing: All advertising expenditure is billed directly by the advertising networks (Meta Platforms, Inc., Google LLC) to the Client's corporate credit card or verified business profile. TATVOX does not collect, hold, or intermediary ad spend budgets.

2.2 Zero Percentage Commission: TATVOX operates strictly on fixed service retainers and does not charge percentage-of-ad-spend commissions or markups. The Client maintains 100% of all credit card reward points, direct tax invoices, and platform receipts.

3100% Client Intellectual Property & Asset Ownership

TATVOX strictly enforces a Zero Vendor Lock-in standard:

  • All advertising accounts, tracking pixels, custom audiences, Twilio phone numbers, and CRM database entries deployed or configured remain the exclusive intellectual property of the Client.
  • In the event of engagement conclusion, all assets, administrative credentials, and operational workflows remain fully intact and under sole Client ownership.

4Engagement Retainers, Setup Fees & Sprints

Service fees are governed by the specific service tier selected (as detailed in your project agreement or invoice):

  • One-Time Setup Fee: Covers carrier A2P 10DLC registration, telephony infrastructure provisioning, custom AI prompt engineering, and server-side tracking calibration.
  • Quarterly Sprint Waiver: Clients committing to a 90-day Quarterly Growth Sprint receive a 100% waiver of onboarding setup fees.
  • GST Compliance (India): For Indian corporate engagements, services are billed with 18% GST by TATVOX SOLUTION PRIVATE LIMITED with valid tax invoices for Input Tax Credit (ITC).

5Confidentiality & Non-Disclosure

Both parties agree to treat all business information, lead databases, pricing structures, and internal analytics as strictly proprietary and confidential. Standard mutual non-disclosure protections govern all data sharing and diagnostic system reviews.

6Limitation of Liability

While TATVOX engineers systems to industry-leading reliability standards, neither party shall be held liable for indirect, incidental, or consequential damages resulting from third-party platform downtime (e.g. Meta, Google, Twilio, or cloud hosting outages). Total liability under any claim is limited to the fees paid by Client to TATVOX during the preceding three (3) months.

7Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of India. Any legal dispute or arbitration arising hereunder shall be subject to the exclusive jurisdiction of the competent courts in Uttar Pradesh, India.

8Corporate Inquiries

For questions regarding enterprise service agreements, master contracts, or vendor registration, please contact:

Corporate Entity: TATVOX SOLUTION PRIVATE LIMITED

Legal & Accounts Desk: contact@tatvox.com

Headquarters: 221, Ashok Nagar, Behind New Mandi, Etawah, Uttar Pradesh, India - 206001